Hi again, it’s me from Flower Synergy,
The shop is quiet for a moment (a rare December miracle), so I’m sitting among buckets of blushing garden roses and stacks of ribbon, thinking about why I still get butterflies every single time someone trusts us with their story.
Yesterday a dad came in clutching his phone, eyes a little red. He showed me a photo of his daughter’s new apartment (tiny, sunny, a little bare) and said, “She’s been through a rough year. I just want her to walk in and feel… loved.” We built the biggest, softest arrangement we could carry: peach roses, fluffy white stock that smells like vanilla, clouds of hydrangea, all wrapped in brown paper and tied with a ribbon the exact color of her childhood bedroom. When he picked it up, he hugged the bouquet like it was her. I had to look down and pretend I had something in my eye.
That’s the thing nobody warns you about when you open a flower shop: flowers aren’t really about flowers. They’re about the unsaid stuff. The “I see you.” The “I’m proud of you.” The “I’m sorry” or “Thank you” or “I miss you so much it hurts.”
Every custom order that leaves here carries a secret message tucked between the stems. We’ve hidden tiny envelopes inside bouquets, rolled up love notes in the ribbon, even tucked a grandmother’s old brooch into a birthday arrangement so it would “find” her when she unwrapped it. We take that job ridiculously seriously.
So if you’ve been staring at your phone wondering how to say something big without actually saying it… let us help translate it into flowers. You don’t have to know the names of anything. Just tell us the feeling (or the story, or the inside joke, or even the silence that’s been sitting between you and someone you love), and we’ll turn it into color and scent and texture.
Because sometimes a hug is cold and you’re far away.
Sometimes words feel clumsy.
Sometimes all you need is something beautiful that says, “You are not alone,” in a language older than any of us.
We speak that language fluently.
Come tell us your story whenever you’re ready. The door’s open, the kettle’s on, and there’s always room for one more bucket of whatever flower feels like home today.
All our love (and a little sawdust in my hair),
The Flower Synergy crew
